BECOME A CERTIFIED
VIRTUAL ASSISTANT
Launch Your Business and Grow to $5K+ Months in Just 90 Days … Without a Huge Résumé or Years of Experience
BECOME CERTIFIED
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GET CLIENTS
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BUILD REAL INCOME
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BECOME A VA LEADER
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BECOME CERTIFIED ＊ GET CLIENTS ＊ BUILD REAL INCOME ＊ BECOME A VA LEADER ＊
When your business is market ready and you have a credential behind your name, clients don’t just notice you… they choose you.
From your first $1K to consistent $5K+ months…you’ll learn it all
Maybe you’ve been Googling “how to become a VA” and getting 47 different answers
Maybe you’ve bought templates… but you still don’t know what to charge or how to package
Maybe you’re watching other women book clients while you second guess your moves
Or maybe you’ve landed a client but it’s piecemeal, underpaid work with zero stability
IF YOU’RE HERE, IT’S PROBABLY BECAUSE YOU’RE DOING EVERYTHING AND STILL FEELING STUCK.
You’re smart. You’re capable. You know you can support a business.
And the hardest part? You don’t even know what you’re missing … you just know you’re tired of guessing.
This is where most people stay stuck. It’s not because they’re not capable.
IT’S BECAUSE THEY’RE NEVER BUILT THE INFRASTRUCTURE OF A REAL BUSINESS.
MEET THE
The #1 Virtual Assistant Certification + Business Ecosystem in the Industry.
VALA isn’t a side hustle course. It isn’t a template pack. It isn’t a “watch videos and hope” program.
It’s a 12-month container that gives you the exact structure most VAs never get:
A market-recognized certification that instantly differentiates you
A step-by-step system to build your services, pricing, portfolio, and authority
Weekly coaching so you’re never stuck
A daily job board so client opportunities aren’t a mystery
A community of women building real businesses that generate income for years
You’re not just learning how to be a VA. You’re becoming the kind of woman founders trust with real responsibility … and real pay.
Certification Isn’t a Bonus … It’s the Signal.
Anyone can call themselves a VA. That’s why the industry is saturated with cheap help and chaotic hiring.
Certification changes the game because it becomes a trust shortcut.
When you graduate VALA, you’re not just saying:
“I’m a VA.”
You’re saying:
“I’m a Certified Virtual Assistant, trained in market ready business skills, systems, and delivery standards.”
Translation: you become more credible, more hireable, and more trusted …. before the discovery call.
And because entrepreneurs are tired of hiring people who “kinda know what they’re doing”… this credential matters.
The only program in the industry that certifies you as a Virtual Assistant trained in market-ready skills.
Recognized by CEOs, 6–7 figure founders, and agencies who hire exclusively from our student pool.
Backed by 450+ student success stories and growing every month.
What Success Looks Like Inside VALA
This isn’t about side hustle cash. Our graduates build real businesses that pay like careers:
Mikayla went from $0 to $20K months in less than 12 months.
Nicole hit her first $10K month in just one week of launching.
Jerah locked in a single $7K/month client.
Brittany built to $6K months within 4 months.
Naomi launched on Black Friday and just celebrated her first $11K month less than 7 months later.
These aren’t exceptions. They’re examples.
They’re what happens when you stop guessing and follow a proven system with support.
(Every business is different, but the playbook works when you work it.)
Why Our Students Win
(When Others Spin Their Wheels)
Other programs hand you templates and leave you guessing. VALA gives you everything:
→ A market-ready certification that instantly positions you as high value
→ Step-by-step systems to package, price, and sell premium services
→ Authority-driven marketing strategies to book clients without begging
→ Coaching, community, and accountability that keep you moving forward
→ Proof that you don’t have to work 40+ hours to make full-time money
Inside the VA Leadership Academy, you don’t just learn skills. You leave with the identity, confidence, and certification of a true business owner
Our Name Holds Weight
Our students aren’t just making money; they’re dominating the industry.
Entrepreneurs request VALA grads by name when they hire.
Our agency ICON & Lightning pulls directly from our student pool to pair VAs with multi-6 and 7-figure founders.
We are shaping the future of the VA industry, setting the standard for what it means to be a professional VA in now and in the future.
What Changes When You’re Certified + Supported for a Full Year
RIGHT NOW, YOU MIGHT BE:
undercharging because you don’t know what’s normal
taking whatever client will say yes
unsure what to post, what to pitch, or what to offer
trying to build confidence while you still don’t have a real plan
INSIDE VALA, THE SHIFT IS SIMPLE:
You stop being a woman trying to become a VA… and you become a business owner with proof, positioning, and a plan.
HERE’S WHAT THAT LOOKS LIKE IN REAL LIFE:
The Ripple Effects Are Real
When you build your business right, you don’t just change your own life. You create…
More time at home with your kids
More income to support your family and dreams
More freedom to say “yes” to what matters (and “no” to what doesn’t)
More impact serving the businesses you support
Inside VALA, you’re not just building a business. You’re building the life you KNOW you’re meant for.
Let’s Be Real…
Most VA courses out there? They’ll show you how to make a Canva graphic, send an invoice, or charge $15/hour for admin tasks.
→ That’s not a business.
→ That’s a side gig.
→ And it’s exactly why most VAs burn out or quit within a year.
Here’s What Sets Us Apart
1. We’re the First & Only Certification Program in the VA Industry When you graduate, you don’t just say you’re a VA. You’re a Certified Virtual Assistant … instantly more credible, more hireable, and more trusted by clients.
2. We Don’t Just Teach Skills — We Teach You How to Build a Scalable Business From services and pricing to authority marketing and client acquisition, you’ll walk away with a business blueprint that grows with you, not a patchwork of random tactics.
3. We Have the Built-In Agency Pipeline Through our sister agency, ICON & Lightning, entrepreneurs come to us looking for talent and we hire directly from the VALA student pool. (Translation: you’ll have access to client opportunities no other program can offer.)
4. We Combine Strategy + Identity Work Because building a business isn’t just about what you do, it’s about who you’re being. You’ll learn the tactical steps and develop the CEO confidence that makes clients line up to work with you.
5. We Have Proven, Repeatable Student Results Over 450+ students have already built thriving businesses with this system; many scaling to $5K, $10K, even $20K+ months within their first year.
Proof That It Works … For Real Women Just Like You
We could talk all day about how powerful the VA Leadership Academy is.
But the truth? Our students say it better.
Nicole —
Hit $10K in her very first week of launching
She started brand new in September, nervous and excited and walked away with a $10K month within days. Her exact words: “I didn’t think it was possible this fast… but VALA gave me the clarity, structure, and belief to go for it.”
Mikayla —
Scaled to $20K months in 12 months
No prior VA experience. Just a decision to go all in. Within a year, she went from $0 to consistent $20K+ months, running her own VA agency with full client load.
Brittany —
Hit $6K months in her first 4 months
B followed the launch + client acquisition system step by step. Her biggest win? “I finally feel like I run a business, not just a side hustle.”
Naomi —
Celebrated an $11K month after just weeks in business
She launched on Black Friday and booked fast. “I couldn’t believe it was me sending the invoices. VALA made it all feel possible.”
Jerah —
Booked a $7K/month client
Unlock new tiers of motivation
Instead of juggling dozens of small tasks, J packaged her skills the VALA way and landed a single dream client at $7K/month.
Screenshots Don’t Lie 📲
OUR COMMUNITY = A WIN FACTORY
Inside the VA Leadership Academy, results aren’t rare. They’re the norm.
When you join, you step into a proven ecosystem where hundreds of women are building, scaling, and celebrating every single week.
MEET BRE: YOUR VA MENTOR
Hey, I’m Bre! I'm a mom of three, Founder & CEO of The Cain Collective, and your guide inside the VA Leadership Academy.
I started my VA business from my kitchen table with zero clients and no fancy credentials. Within a year, I built a thriving business that completely changed my family’s life and now I teach other women how to do the same.
Since then, I’ve trained over 15,000 virtual assistants inside of my VA ecosystem who’ve gone on to build thriving, scalable businesses making $5K, $10K, even $20K+ months ... all from home, all on their terms.
My mission is simple:
To make the VA industry wealthy, strategic, and wildly respected.
If you’re ready to become the woman clients can’t wait to hire, you’re in the right place.
Everything You Need to Go From “I Don’t Know Where to Start” to “I Just Built a 5 Figure VA Business.”
The VA Leadership Academy is designed to take you step by step from idea to income. No fluff. No overwhelm. Just a proven system that works.
MODULE 1:
The VA Industry & Your CEO Identity
Understand the booming VA industry and where you fit.
Shift from “employee” mindset to confident business owner identity.
Map your vision and income goals, then reverse engineer your path.
You’ll walk away crystal clear on what’s possible and who you’re becoming.
MODULE 2:
Services, Skills & Packages
Discover the most in-demand services.
Choose your first 3–5 services (even if you think you don’t have skills yet).
Package your services like a premium pro: retainer + project offers.
You’ll leave with your first official service suite and offers built out.
MODULE 3:
Pricing & Positioning
Learn exactly how to price your services (without guessing).
Confidently set rates that support $5K–$10K+ months.
Position yourself as a strategic partner, not just a “task doer.”
You’ll have pricing that feels good, sustainable, and scalable.
MODULE 4:
Portfolio & Market Ready Certification
Build your live VA portfolio (no design degree required - just use the template we provide you!).
Gain certification credentials that instantly boost your authority.
Create assets that make entrepreneurs say “I need her.”
You’ll graduate as a Certified Virtual Assistant with a market-ready brand.
MODULE 5:
Client Attraction & Marketing
Master authority driven marketing (that doesn’t require a huge audience)
Learn our signature Launch & Network™ method to book your first client fast.
Create posts, conversations, and content that bring dream clients to YOU.
You’ll have a simple, repeatable system for client acquisition on demand.
MODULE 6:
Discovery Calls & Sales
Stop dreading sales and start converting dream clients like a pro.
Use our plug-and-play script + flow for authentic, confident conversations.
Learn how to qualify clients, handle objections, and close premium packages.
You’ll walk away knowing exactly what to say to turn interest into income.
MODULE 7:
Systems, Onboarding & Delivery
Learn the backend systems that make you look like a pro from Day 1.
Create smooth client onboarding experiences (so you’re unforgettable).
Manage client work with confidence and ease.
You’ll feel like a polished pro who’s been in business for years
MODULE 8:
Scaling to $10K–$20K+ Months
Learn how to scale your business with agencies, subcontractors, or teams.
Explore advanced service offerings like OBM work or agency models.
Build a long term growth plan that fits your lifestyle + income goals.
You’ll see a clear path to scale without burning out.
Plus… Ongoing Support
Weekly Coaching Calls for live Q&A + feedback.
Private Community of driven VAs who celebrate and share wins daily.
Daily Job Board Access with new opportunities posted every single day
Exclusive Client Opportunities through our agency pipeline (ICON & Lightning).
WHAT A WEEK INSIDE THE VA LEADERSHIP ACADEMY LOOKS LIKE
You Don’t Need Endless Hours. You Just Need a Plan That Fits Your Life.
The VA Leadership Academy was designed by a mom, for busy women. Women building businesses in the margins of real life: between work, family time, and everything else that fills your day.
You don’t need to overhaul your entire life to make this work. You just need 5–7 focused hours per week.
MONDAY
Watch your weekly module (30–60 minutes) and set your action plan for the week. Each lesson is short, step-by-step, and easy to digest. You can do it during nap time, your lunch break, or after bedtime.
TUESDAY
Join the live weekly coaching call (or catch the replay later if you can’t make it live). Get feedback, ask questions, and celebrate progress with other women on the same path..
THURSDAY
Follow our VA Business Builder Daily Action Checklist to know exactly what to do that day to grow your business in 30 minutes or less, no guesswork required!.
FRIDAY
Check the Daily Job Board (up to 5+ new roles every day) and apply for opportunities that match your skills. You’ll be amazed how quickly clients start responding.
WEDNESDAY
Implement what you learned: build your service packages, update your portfolio, or send out client outreach messages (we give you the exact templates).
WEEKEND
Catch up, review wins, and rest. This program is built for real life, not burnout.
Inside the VA Leadership, You’ll Have:
A market ready certification and portfolio
Your first (or next) paying clients
Systems, structure, and confidence that last
Your Year Inside VALA (How It Works)
VALA is designed to create fast momentum and long-term compounding.
Phase 1: Certification + Foundation (Months 1–3)
You’ll build the core of your business:
services + packaging
pricing + positioning
portfolio + certification
client acquisition systems
sales conversations + delivery
Phase 2: Compounding + Growth (Months 4–12)
This is where most VAs fall off … and where VALA members separate themselves.
You’ll stay supported with:
weekly coaching + feedback
the daily job board
advanced strategies for better clients + higher rates
community accountability
agency opportunities + future app placement
You don’t just get certified.
You build a business that grows for the long haul.
What You Get When You Enroll Today:
A Full Year Inside the VA Leadership Academy — get certified, land clients, build consistency, and scale your income with ongoing coaching, job access, and real business strategy.
Exclusive Certified VA Credential — recognized in the industry, making you instantly more credible.
Daily Job Board Access — daily client opportunities provided to you every week day.
Weekly Coaching & Community — direct support + network of ambitious women building alongside you.
ENROLLMENT OPTIONS
Pay In Full
$1997 (save $403)
Full year access. Certification + ecosystem included.
Includes exclusive PIF bonus: 1:1 VIP Day with Bre and a Fast Track Portfolio Review (normally $777).
Payment Plan
12 x $200/month
Full year access. Certification + ecosystem included.
Start today for $200.
Klarna / Afterpay / Affirm is available in the US for extended payment options at checkout to secure the Pay-In-Full discount and bonus.
After your year: you’ll have the option to continue inside VALA at a special alumni rate.
** if you want 1:1 coaching inside VALA, you can upgrade on the enrollment page.
Why This Is a No Brainer
You’ll be certified and supported for an entire year so you can grow your business confidently and profitably.
You’ll have access to new client opportunities every single day.
Many students cover their entire tuition cost with their very first client.
And if you want to keep the momentum? Our alum option keeps you supported indefinitely.
This is the difference between a random VA course and an industry leading certification that sets you up for years of success.
FAQ
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VALA is a 12 month program. Certification is earned within your first six months, with ongoing support, coaching, and opportunities for the remainder of the year.
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VALA is a year long experience, not lifetime access. After your initial 12 months, you’ll have the option to remain inside the community and ecosystem at an alumni rate.
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Nope. Most of our students start with zero VA experience. We help you identify the skills you already have, package them into services, and build confidence fast.
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That’s exactly what we teach. In the first modules, you’ll identify in-demand services that match your strengths, then create packages and pricing that make sense for your goals.
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You don’t need to be! We break down every tool and system step by step. Plus, you’ll only learn what actually matters to landing clients and serving them well, no unnecessary tech spirals.
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Absolutely. Many of our students are moms, professionals, or full-time employees who build their VA business alongside busy lives. That’s why we focus on high paying retainers, not piecemeal gigs.
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Three things:
Certification: We’re the only recognized VA Certification Program.
Client Pipeline: Our job board + agency partnerships mean clients come to you.
Results: 450+ students have already built thriving businesses, many earning $5K–$20K+ months.
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We recommend 5–7 hours per week for content, implementation, and client outreach. But remember: this isn’t endless learning … it’s action first.
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Many of our students book their first client within the first 30 days. We give you the exact Launch & Network system that’s been proven hundreds of times over.
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Not at all. Most VALA grads book premium clients without big platforms. We teach you how to leverage networking, referrals, and authority positioning instead of chasing likes.
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No problem! We have students around the world earning in USD from online clients. The VA industry is global and we’ll teach you how to position yourself wherever you live.
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We can’t guarantee results (because you have to do the work), but we can guarantee this: if you show up and implement, you’ll leave VALA with a real business, a certification, and the confidence to book premium clients.
The VA Industry Is Exploding.
30 days from now, you could still be scrolling, wondering, and waiting…
Or you could be booked by dream clients and building the life you’ve been craving.
The only thing between you and that reality? The choice you make right now.
Our 100% Risk-Free Guarantee
We know the VA Leadership Academy works. Our 450+ success stories prove it.
That’s why we offer this:
If you actively participate in the program, complete the core certification milestones, and show up for support, yet don’t land a paying client within your 12 months, we’ll continue supporting you inside VALA for an additional 3 months at no cost.
Because here’s the truth:
We don’t just want you certified.
We want you paid.
And we’ll back that up with everything we’ve got.